Humans are an intensely social animal, and as so, our behaviour is affected by the presence or absence of other people. Social Psychology aims to learn about this fact. They do this by looking at the conditions under which people act in a certain way, and how changing an aspect of these conditions can change their behaviour. The areas social psychologists are interested in range from conformity and obedience to attitudes and discrimination. While some social psychologists work in pure research, others work in organisations or businesses, applying their findings to making the business run smoothly.
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Blog posts about social psychology
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